About
CONTENT PROFESSIONAL
46.2K followers
Diana "ladidai" Umana
is a content consultant and creator with experience across multiple platforms and technologies. Her background is at the intersection of music, social, and tech. She consults clients in social and content strategy, content creation, brand strategy, and copywriting, whilst creating content both personally and professionally. ladidai is an alumna of ONE Creator Lab via The One Club for Creativity and Columbia University. She has resided between New York and Los Angeles.
What I can do & consult for you
Content Creation
Short-form video, long-form video, and written content ideation and creation across TikTok, YouTube, Instagram, Twitter, LinkedIn, etc.
Brand Strategy
Conduct market research, develop unique brand positioning and messaging, create a comprehensive brand identity, implement effective marketing and communication strategies
Social Media & Content Strategy
Audience research and analysis, social audit, strategy formation, content planning and scheduling
Copywriting & Editing
Devise, write, copy edit, line edit, and proofread various forms of short-form and long-form written content. (And yes, I ghostwrite).
My Clients
(click the logos)
Outcomes
Here are some results of my work:
- Sonu - My social and community campaigns led to $14,000 worth of product sold D2C during launch and a 140% increase in followers across accounts (December 2023)
- Ashanti - My social and community campaigns led to $100,000+ worth of product sold D2C in 24 hours (April 2022)
- Duetti - I facilitated the closing of $23,000 more in deals while in stealth (2023)
- HRDRV - I onboarded 1200+ creatives during my tenure due to social and newsletter campaigns (2020-2021) prior to pre-seed raise
- EQ Exchange - I secured ~$70,000 in funding during my tenure due to partnerships (2021-2022)
- TK (Eternal Garden) - I assisted my client in amassing ~$50,000 in revenue due to social campaigns, D2C marketing efforts, and partnerships in 7 days (November 2022)
Please note:
- Most media is hyperlinked so feel free to double tap!
- The majority of my client work must remain confidential and only work that has been approved by clients is present for viewing here.
Client work
Social media and paid media campaign and release rollout
Short-form video creation
Long-form video creation
Paid creator partnerships (UGC style)
Meme creation
Newsletter rebrand
Flyer creation
Template creation, editing, scripting
Mockups
Developed in collaboration with ONE Creator Lab
Short-form video content ideas
Rebrand ideation
Tools & apps I’m proficient in
Social Media: LTikTok, Facebook, YouTube, inkedIn, Instagram, X (Twitter), Tumblr
Newsletter & Website/ Blog Software: Beehiiv, Mailchimp, Wix, WordPress
Project Management Tools: Notion, Asana, Monday, Trello, Slack
Video / Photo Editing Apps & Asset Creation Apps
Google & Microsoft Products
Emerging Tech (AI & Web3) Software: ChatGPT, Gemini (Bard) MidJourney, Crypto Wallets, Exchanges
When i write
I’m a freelance journalist who covers music, tech, creator economy, and pop culture trends that interest me. I also have my own newsletter of 2,000+ subscribers.
I talk too
I also host events (in-person & virtual) and have a podcast audience of 2000+ (click below).
